Innovative business models are redefining how value is created, captured, and delivered in today’s fast-changing markets, prompting leaders to rethink pricing, access, and the ways customers realize meaningful outcomes across everyday life and across industries, from consumer apps to industrial services, and from nimble startups to global incumbents navigating regulatory complexity, competitive threats, and the accelerating pace of digital transformation.Across industries, these approaches blend new revenue logic with customer-centric design, enabling disruptive business models to unlock untapped demand and to reconfigure the balance of power between producers, platforms, and end users, while inviting partners, regulators, and investors to participate in more transparent, outcome-oriented value chains that reward shared data, mutual trust, and scalable collaboration.